How to Develop Successful Email Marketing Campaigns

August 2, 2018 By

One of the most prominent forms of modern marketing are email campaigns because of their success with interested target audiences. This permission-based form of outreach allows connection to interested consumers. The tough part is standing out from the rest of the emails your audience will get each day. Email campaigns should be personal, responsive, and with a prompt a call-to-action.

Here are 7 of the best tips for keeping your audience’s interest 

1. Keep Goals and Target Audience in Mind

It is very important to know your objectives when sending emails to consumers. Think of your target audience and focus on what will most benefit them having read the email campaign. Your goal should involve some sort of result other than “just clicks”. Formatting subject lines just to get consumers to open your email and delete it five seconds later shows dishonesty. Instead, show that you care about what your readers value in a newsletter or email.

2. Understand Types of Emails

There are a few types of emails you can use to benefit your audience:

  • Promotional emails offer discounts and sales while promoting the brand
  • Relational emails deliver something promised such as a newsletter, a gift, or requested information
  • Transactional emails require some sort of corresponding action from the consumer such as a transaction, a signup, or a change in information.

Now that you know the differences, be sure to select the correct one for your marketing purposes.

3. Have a Clear Subject Line

The subject line is meant to be a snippet of the contents of your email. It should be attention-grabbing and truthful to what you are offering to your readers whether it be a promotion, information, or confirmation. People value conciseness so they know what they are committing to by opening the email and possibly following links to your site.

4. Focus on Design

The next step is to further engage readers with the look of the email. It is important to make sure your emails are responsive to the type of device it is being opened on and that they look appealing in the computer, mobile, or tablet format. A badly designed email may make your company look unprofessional or untrustworthy where a well-designed email does the opposite.

5. Have a Call-to-Action

Once your consumers have opened and read your email, it is time to prompt them to engage with a call-to-action. This promotes one action you want people to do that happens beyond reading the email. They usually appear more than once within the contents of the email. Some great examples include “Order Now”, “Act Today”, “Get 50% Off Now”, “FREE gift with purchase”, and “Buy Now. Pay Later” that all convey that these offers are time-sensitive. You want your consumers to act as soon as possible.

5. Have a clean list

Every list of subscribers is a mixed bag. They may all just have one thing in common – they are interested in your content. That being said, they may not connect with every email you send out. Targeting specific audiences within your massive mailing list is very important. Work towards targeting the most interested consumers with each email campaign you publish.

6. Measure Success with A/B Testing

Try out different concepts before you let an email go live. Analyze metrics to see which of two ideas performs better – you may have to mix and match subject lines, designs, and calls to action. Make sure you determine your highest performers and use that data going forward for the best response.

7. Measure Success with Live Analytics

Finally, when you let your email campaign to go live, check the analytics to see how it is performing. How is it doing in comparison to previous campaigns? Are people clicking your email and engaging with your call to action. This is valuable information you can use to build your next successful email campaign so keep checking in and never be afraid to experiment!

Now that you have unlocked the tricks to mastering email campaigns, discover Why 3 Point Lighting Makes All The Difference.