The Most Used Digital Acronyms You Should Know
The marketing world is changing by the hour and it can be hard to keep up with all the new methods and their lingo. That’s why we have put together a quick guide for you to acquaint yourself with the most used digital marketing acronyms.
SEO: Search Engine Optimization
SEO may be one of the most common acronyms used in online marketing. If you want to drive traffic to your website, one of the most effective ways to do that is to optimize your site. This allows you to choose keywords and write descriptions that represent your page best and send it out to Google. The more effective and relevant your keywords, the higher your site will appear on related searches.
SEM: Search Engine Marketing
Similar to SEO, Search Engine Marketing allows you to market on engines like Google and Bing. While SEO is an internal process, SEM involves a budget you can use to purchase ads through the search engine. There are a few factors that come into play but the two main factors are the bid and quality score of your campaign. We go into this a little more in our blog post about Google ads. Be sure to check it out if you want to advertise on search engines!
SMM: Social Media Marketing
Social media is an incredibly popular medium for marketers everywhere and it’s getting better. Social media marketing refers to companies marketing on Instagram, Facebook, Snapchat, LinkedIn, and practically any other social media you can think of. Each platform has slightly different rules one should follow for the highest effectiveness. SMM is one of the best ways to get close enough to your audience to interact with them directly. If your company is not on social media, we absolutely recommend making accounts as soon as possible for the aforementioned social media.
It’s true that there will always be new lingo, new acronyms to keep up with. If you are feeling a little out of touch, don’t worry! We can fill you in. Don’t hesitate to give us a call and we can give you the freshest insight on the best marketing tactics for you and your company.