Why Your Website Needs a Blog

September 17, 2019 By

We’ll cut to the chase – you need a blog. Each and every successful website has a blog/resources section. For example, if your business is a medical practice, you will need to provide valuable information for people to find your website online. Aside from reading credentials and reviews, you should show potential customers that you have real advice to share. We’ve wrapped up all the benefits of having a blog/resources section into three top reasons, just for you.

Reason 1: You Will Increase Your Search Engine Optimization

Search Engine Optimization, often referred to as SEO, is the most crucial characteristic of successful websites nowadays. When a website is SEO-friendly it means it is compatible with search engines such as Google or Bing and as a result, your site will be ranked higher on result searches. The best way to go about implementing SEO into you website it to use keywords throughout the body of your blog posts. If you use keywords that relate to your patient’s searches, they will find you a lot more easily and you will gain a lot more web traffic.

Reason 2: You Will Establish Yourself As An Industry Leader

Demonstrate your credibility through well-written, researched information. Once customers read your posts, they will get a real sense that you know what you’re talking about. Writing content with helpful tips and useful information reinforces your notoriety. 

Reason 3: You Will Grow Relationships With Future/Current Patients

The great thing about blog posts is that you can write about whatever you want. Establish a connection with readers through the subject matter you choose, your tone, and your direct engagement with people through comments. Your blog/resources page will not only be a place for you to dispel information but also a place for patients to interact with you about any medical-related questions they have. 

The goal here is to turn readers into customers. What better way than to lead them in with the words of an expert? This, ultimately, is what will drive traffic to your website and gain you more clients.