How Facebook Messenger Can Help Your Business

February 8, 2019 By

There are always new forms of marketing technology to help us market the best we can. Whether it be different types of campaigns or new ways to interact with consumers, it will always be in your best interest to get your hands on the next best method. Recently, our interest has been piqued by Facebook Messenger’s AI and its ability to connect with consumers.

If this sounds a bit daunting, don’t worry. The big appeal of chatbots is that you can program them to act however you like to have them represent your brand properly. 

CUSTOMER SERVICE

Many customers now prefer to contact businesses via live chat. It’s quicker, more efficient, and boosts engagement. People want info as fast as they can get it and messenger does so in a way that is fast and friendly.

Friendly messenger bots are one of the best ways to handle these types of inquiries while giving customers a good experience.

SALES/MARKETING

People use the chat feature to also:

  • Book appointments
  • Find products in inventory
  • Promote deals at the right time

It makes the buying process much easier for you and gives the customer info they want when they want it. 

Automation is one of the best new forms of technology that helps you connect with consumers. It is predicted that the frequency of chatbots and online customer relationships will sky rocket. Not only will chat bots help you and the consumer have an efficient experience – it will give you more data to tweak your brand to make your company the best it can be! The best way to do set up a Facebook Messenger chatbot for your company is to see how customer service usually interacts with customers and digitize it. Be sure to keep your chatbot friendly and helpful – just like you!

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