Our Best SEO Tips for eCommerce Websites
In the world of the internet SEO (Search Engine Optimization) is so important for your site. More often than not customers will find your company through the internet. For your audience to find you, you have to make the effort to reach them – especially if you make sales through that site. That’s where search engine ranking comes in.
Here are our best tips for boosting your site’s SEO:
Pick out words that you use frequently on your web page that users may use in a search engine.
Tips for keywords:
- Keep it simple
- Keep it relevant
- Choose ones that are frequently used in web copy
- Specific enough to represent what that page is meant for
- Broad enough to reach just outside those bounds
USE ANCHOR TEXT
Anchor text is the clickable words highlighted to take you to another web page. These are really good for boosting SEO if you make keywords into links. Each link should have a purpose. Avoid using the same keywords for all your anchor text.
AVOID DUPLICATE CONTENT
Especially for eCommerce websites, duplicate content may appeal around your site. This confuses search engines because they don’t know which website is the most relevant to point a searcher. Things like product descriptions or duplicated bodies of text should be avoided.
USE COMPELLING DESCRIPTIONS
Descriptions can be so repetitive and a little boring. You should take the opportunity to grab consumers with exciting descriptions!
Tips for descriptions:
- Make it unique to other products
- Keep it concise
- Be descriptive with essential info
- Use your keywords
ALT TAG YOUR IMAGES
Images are a great way to lead consumers in from Google Images. If you have product shots or general images throughout your site, fill out the ALT tag with unique keywords.
OPTIMIZE YOUR URL
Efficient URLs will give your users the best experience by telling them where they are. Optimization will also help search engines find your site easier and help in the indexation process.
CHECK SITE ANALYTICS
If the main purpose of your website is it drive sales up, then check to see if website traffic = sales. Find where your traffic comes from, devices used, demographics, and conversions through SEO.
MAKE SURE YOUR LINKS WORK
You should have links from your home page right to your products. Easy navigation is key to keeping a consumer on your site. If they land on an “error 404” page then they may just find a new website. Be sure to check your links often to make sure they work.
If you are looking to improve your site’s SEO and want to learn more, check out our other blog post on Why SEO Is So Important For Your Business.