10 Reasons Why Text Messages Should Be Included In Your Marketing Plan

September 5, 2018 By

There are so many benefits to using text message marketing for every company.

Discover our top 10 Reasons why you should consider using text messages in marketing plan.

1. Maintain Loyal Customers

Text Messages are a great way to engage and build loyal customers. You can offer your customers exclusive promotions or important information about your business when needed. Taking this approach makes them feel appreciated by keeping them the main focus of your business.

2. Word of Mouth and Referrals

When using text message marketing, you not only engage with your customers, but you allow them to drive new business to your company by spreading the word. It is a powerful tool to make instant communication with friends, family and colleagues.

3. Enhanced Communication

Receiving a text message is a great benefit when building upon a relationship. A personal message lets your audience know you are keeping them informed and can include them on a secret sale or promotion. However, just sending a simple note saying thank you, really goes a long way. Communicating with your customers is imperative and with text message marketing, you are reaching them directly.

4. Simple and Incredibly Effective

Text message marketing allows you to reach a wide audience all at the same time right at their fingertips. It is an incredibly effective way to communicate, when you want it.

5. Create An Opt-In Option

When dealing with new customers, make sure you build into your website a simple way for them to opt-in for your text message marketing. You should do this for Data Protection but also knowing that they want to hear from you. And this will also prevent you from disappointing customers who may not have given you permission to text them.

6. Create An Opt-Out Option

Data Protection Laws states that you have to allow a person to unsubscribe via text if they choose to no longer receive text messages from you. So make sure you include an opt-out feature. The greatest benefit of having this feature, is that it allows you

7. Cost Effective

Text message marketing plans are an inexpensive way of communication compared to some traditional marketing plans. With text messages, you can quickly send a text with all the information you need, directly to customers and get back to working on your business.

8. Easy Integration

You can easily integrate opt-in text message options into your email campaigns, social media accounts and much more than just your website. With text message marketing, you can get your message straight to your customers, ensuring they know that you have to offer them.

9. Straightforward

Text messages only allow160 characteristics per message. This ensures that your message is clear and concise. Getting straight to the point is important. Telling customers exactly what you want them to know and making it an easy read will benefit both the customer and your business tremendously.

10. Time Is Money

With Text Message Marketing you will save a ton of time, allowing you to concentrate on other areas of the business. It is a simple and easy process. With the scheduling component of SMS you can simply organize your text message campaigns for a later date. This is a huge benefit as it allows you to manage your time most efficiently.

Now that you have learned about the benefits about Text Message Marketing, discover Our Top 5 Reasons Why Maintaining Social Media For Your Business Is So Important.