7 Marketing Trends That Are Dominating 2019

The summer is coming up and you know what that means – time to step up your marketing game! We have been taking a look at a lot of marketing trends throughout 2019 and we can tell you right now that these are worth taking a look at. Here are 10 marketing trends that we see dominating 2019!

CHATBOTS

These are automated chat boxes that pop up on your site to provide customer service in case you or a representative are not available. Chatbots are great because they provide 24-hour services, they reply instantly, they can answer simple questions so you can put your effort towards the more complex issues, and customers have a good experience. This technology makes it three times more likely for customers to make a purchase. One of the best types of Chat Bots to use are through Facebook Messenger.

INTERACTIVE VIDEOS

Videos on social media are a great way to engage your audience in a visual medium! We have seen small businesses starting YouTube channels, putting videos up on Instagram TV. YouTube and Instagram TV work similarly – the only difference is that Instagram shows videos vertically. YouTube allows you to experiment with features like 360-degree and 3D video!

FACEBOOK AND INSTAGRAM ADS

The marketing world is going toward social media more and more every day! Facebook and Instagram are great places to advertise. You can also choose to advertise on Twitter, Pinterest, and Snapchat but they have shown to be less successful platforms. Facebook and Instagram have built-in systems that monitor your success so it makes it that much easier on you, the business owner.

BEACON TECHNOLOGY

This is a newer technology that connects to users’ phones and provides information via Bluetooth. Companies can set up beacons around their store and if customers have downloaded their mobile app, the beacons will track and connect. They can provide different information depending on where users are in the store. If customers are by a certain type of product, the phones will sense and promptly connect, providing cost info, descriptions, images, etc. If you want to jump on this new technology, start by creating a mobile app!

PREDICTIVE ANALYSIS

Predictive analysis works similarly to personalized recommendations. This technology constantly updates their algorithms in order to prepare your site for certain types of customers. The best way to use this is to prequalify your leads in order to establish better lead scoring systems. This way, you can generate more conversions.

MOBILE PAYMENTS

So many transactions are done online and this number is only growing. Thus far in 2019, 1 trillion dollars of transactions have been mobile. If you can modify your site for compatibility with mobile payments, we can guarantee customers will like that you have their preferred payment method.

 

AI AND MACHINE LEARNING

Artificial Intelligence is part of our daily lives and you can definitely use this to your advantage. In the future, AI is predicted to recognize and tag images, process customer data, use predictive technology, maintain social media content, and more! It is the fastest growing technology in marketing. If you manage to get your hands on any AI technology or machine learning, take the opportunity. Your business cannot afford to ignore this technology – it’s the future!

If you want to learn more about these technologies, check out our blog post on chatbots or our guide to posting on social media!