Why Are Business Cards So Important?
Nowadays there is such an emphasis on how “paperless” the world is. Despite this, business cards are more prominent than ever. There are a staple of growing and established companies everywhere and will continue to be for a long time. But why is a little info card so important?
Business Cards Make it a Personal Experience
Digitally swapping contact information is easy but this is the key that makes business cards memorable. The reception of something physical makes a client remember the giver and the interaction that was shared. If the client chooses, they can transfer the information digitally afterward but it is near certain they will remember the first impression they experienced.
The Most Effective Direct Marketing
The in-person experience not only makes you memorable but also helps directly market to the clients that matter most. Be sure to have a little stack of business cards just in case you run into a potential client. You can meet a prospect virtually anywhere. The important thing to remember is to make a connection with them.
A Better First Impression of Your Brand
A business card doesn’t have to complicated to be effective; that doesn’t mean you cannot get creative with your design. There are printers all over who have the skills and resources to print virtually any design you can think of – from unique color pallets to creative cut-outs. If you can convey your company’s brand through the space of a 3.5 by 2-inch card, then you have taken full advantage of the purpose of a business card.
They Can Market Themselves
When people find something interesting, inspiring, or just plain “cool”, they share on the internet. If your potential clients find your card design really unique, it is almost guaranteed it will be shared and the marketing is out of your hands. All you have to do is put the extra effort into making your business cards unique.
Business Cards Show Your Preparation
If you take our advice and carry a stack of business cards wherever you go, we can guarantee you will seem much more prepared and professional than the person messily typing their information into an email or scrawling on a scrap of paper. Having your information at your fingertips shows that you care about the clients you are trying to reach.
If you do not already have business cards for yourself or your company, consider allocating some of your funds each month to a fund. You will find your clients recognizing your new sense of professionalism in no time.