Should You Boost or Advertise on Facebook?

If you are familiar with social media marketing, you should be familiar with the option to “boost this post” on Facebook. Whether you are familiar with social media marketing or not, we put together our most insightful tips to help you gain the most of your advertising strategy. Here is our little guide to Facebook advertisements versus post boosting.

An overview of both options

Boosted posts are standard Facebook posts you can pay to reach a much wider targeted demographic of your choosing. This allows you to directly target your ideal audience with authentic posts directed to your ideal customers. You can even track engagement on these posts which is super helpful.

Facebook Ads are advertisements that come with a tremendous amount of options. You can push these ads out to millions of users on Facebook and they will appear in the newsfeed with a little “sponsored” tag on each ad. There are tons of benefits that come along with Facebook ads.

Some of these benefits include the following:

Analytic objectives that can track engagement, generate leads, store traffic, and set goals.
Specifically target demographics based on age, gender, location, interests, and more.
The ability to customize audiences based on information you provide from your website, Facebook page, Instagram account, and email lists.
Formatting templates like canvas, slideshow, carousel, and static posts too!
Placement options like messenger ads, Instagram stories, side ads, articles, and Audience Network.
Scheduling features that allow you to turn ads on and off to your liking.
Conversion tracking that shows you data on events and conversions happening on your site or Facebook.

Both forms involve some monetary investment depending on how much you want to put into either form. It, of course, depends on what you want to achieve. Boiled down, go for boosted posts if you want to increase engagement. Go for Facebook ads if you want to increase conversions in creative ways.

We specialize in all forms of internet marketing outlined above so if this seems a little overwhelming, we can help. Do not hesitate to call us and we will evaluate your current marketing plan.