When developing your brand it is imperative that you consider everything about your logo, from the color scheme to the tag line. Your brand should be memorable with a strong message. And, don’t forget about the legalities like trademarking your logo!
Below are a few tips for you to consider while creating your brand:
1. Ask people what they think of your logo
When developing a brand it is imperative that you have as many people as you can view your logo and provide feedback. What you think about your logo might not be what people perceive, so asking for feedback will only enhance your brand.
2. Develop your foundation
Once your logo has been finalized, start developing your website and online social media platforms. Your identity should be easily recognizable on all your platforms.
3. Consistency consistency consistency
When building your brand through social media, marketing collateral and advertising, it is imperative that you are consistent with your brand. We can’t emphasize the importance of remaining consistent throughout everything that pertains to your brand.
That means, including your logo on everything, keeping true to your voice and engaging your audience.
4. Collaborate with bigger brands
When your prospective clients see that you are affiliated with larger brands, it only enhances your brand. So align yourself with bigger brands by contributing content to your alumni or company newsletter or blog. Start by looking into working with colleges, colleagues and companies.
5. Get creative
Spread awareness about your brand by implementing creative techniques to make yourself stand out. Use your imagination to enhance strategies that work such as; partnering up with local businesses, wearing apparel that includes your logo and slogan (if applicable), running contests and setting up a referral program.