Online marketing is constantly evolving and providing you with new ways to attract your target audience and convert them into new leads.
While there are a bunch of online marketing strategies such as email marketing and search engine optimization, there are a bunch of new trends which shouldn’t be ignored. Below are three that will be trending big time this year and where you will find new leads.
1. Live Video Streaming
There are a bunch of platforms like Facebook Live and Instagram Live Video which allow you to reach your customer audience in a way that is very personal. Since there is no way to edit live video, your audience will get a good feel of the real you. The opportunities here are endless.
Get a leap on this technique so you can perfect it and really grow your audience and client leads.
2. Micro-Influencer Strategies
A micro-influencer can deliver the highest return when compared to other online marketing strategies. Some brands have built multimillion dollar companies using influencer marketing solely.
Since the past couple of years, the cost for micro-influencers has tripled to secure services of highly desirable influencers. Keep in mind that not every brand can afford six figures to secure an influencer.
Finding a micro-influencer who has followers that align with your brand will deliver outstanding results. They are affordable and their interaction is real and allows their audience to connect better.
I recommend you work with smaller more affordable micro-influencers before you splurge on that six figure influencer.
3. Paid Social Media Campaigns
At this point you would hope that everyone knows that social media organic reach is pretty much long gone. Companies like Facebook and Instagram make a boat load of money by making people pay to reach a wider audience.
Paid social media outreach is an ideal way to reach a wider audience and you can do so without breaking your wallet.
I recommend you start small and learn how to run a few successful ads. From there, you can push really big campaigns and make a much bigger impact.
However all these strategies will make a great impact in your marketing efforts.