6 Tips For Successful Websites
At this point in time, it’s a given that your business should have a website. A website is an incredibly helpful asset for your business and your customers. If you currently have a website, you’re already ahead of the game. Now, it’s just a matter of making sure your website works as a strong marketing tool.
Tip #1: KEEP IT CLEAN
A website with too much information and graphics is not engaging. It’s actually the opposite. If a user has a ton of information they have to sort through, they won’t know what to look at and ultimately gain nothing. If you want to maximize your users engagement, be sure to keep your website clean and simple.
Tip #2: MAXIMIZE YOUR SEO
Search Engine Optimization is an essential part of having a website. Especially if you want to be found online. We make sure to develop your website so it is optimized and allow you the option to maintain it on your own making sure it is compatible with the way Google reads websites. If you want to learn more about SEO and how it works, click this blog post.
Tip #3: INBOUND LEADS
One of the best ways to use your website in a profitable way is to capture as many leads as possible; this means the emails of potential clients. You can do this in many ways – asking them to make accounts, promoting a newsletter, asking if they would like to receive discounts, etc!
Tip #4: MAKE YOUR INFO AVAILABLE
Like we said before, having a cluttered website isn’t a good idea. That’s not to say you should bury your information on hidden pages. Making your contact information easily available is critical if you want to make yourself available to customers. You can do this by having a fixed strip at the bottom of your pages with your information and credentials or you can have an explicit “contact” page in the menu.
Tip #5: PROFESSIONAL BRANDING
There are a few things that come to mind when we think of unprofessional websites. Some businesses have had the same website since the 2000s and have not been updated since. These websites are easy to spot and don’t exactly promote a business’s awareness of current trends. You can promote your success by having cohesiveness throughout your website and marketing materials. We have some tips for you if you would like to check your brand’s cohesiveness identity.
Tip #6: MAKE IT UNIQUE!
If it isn’t obvious enough, we are big fans of uniqueness. How else will you stand out among the competition? While website builders are great to start, you may run the risk of looking similar to other websites. For this reason, we recommend having your website developed from scratch. Showcasing the ways in which your company is unique will only lead you to success.
Websites are such a necessity to your business, especially since small businesses are becoming more and more common. People will immediately try to search your business on the internet.
These tips may seem like a lot to take into consideration, but rest assured, we can help. We specialize in web development and have mastered all of the ways in which you can make a website grow your business. Pick up the phone and call one of our experts today (888) 268-6478. We are happy to evaluate your marketing strategies and help provide solutions to win more customers.