Our Greatest Business Card Design Tips
We have emphasized time and time again that business cards are a must! Whether you have an effective business card is a different story. Design can vary based on the type of business and branding you have, but there are a few rules that apply to all business cards. If you want to discover if your business cards are designed well, we encourage you to read on!
TIP ONE: KEEP THE PRINCIPLES IN MIND
In any marketing situation, it is crucial to keep the basic design principles in mind. By setting up your documents with these presets, you will find yourself creating designs that are very suited for printing. These principles include but are not limited to
- maintain a 5mm margin
- establish a minimum type size
- work at 300dpi
- work in CMYK color mode
TIP TWO: WORK CREATIVELY
Within these constraints, keep in mind your budget as well as the capabilities of the printer you are using. Once you have determined your constraints, get creative! Make a list of the key information you want to include and think of visually-pleasing imagery that can go along with it.
TIP THREE: EXPERIMENT WITH FINISHES
Many business card printers allow you the option to print with different textures and colors. Ask about your options and think about ways you can incorporate these finishes creatively. Some examples include:
- foil blocking
- metallic inks
- gloss finish
- matte finish
TIP FOUR: MAKE IT MORE THAN A CARD
Some companies choose to make the business card function as something other than an information card. By cutting into the card you can prompt potential customers to fold the card in a certain way to create a 3d object. You can also turn the card into a sleeve and put seeds or candy inside. The possibilities are endless!
TIP FIVE: STAND OUT, BE UNIQUE
Remember, this card is a representation of your business. A unique card means a unique first impression! It may help to examine your mission statement and take a look at client testimonials. Really dig into what it means to be a part of your company, take that information and allow the business card to encapsulate that idea. Once you have done that, you will feel that, no, it is not just a card.