Is Your Brand Identity Cohesive?

May 20, 2019 By

Brand cohesiveness is the best way to stick in a consumer’s mind. Right away, your audience will be able to tell what you do, what your goals are, how you can help them, and your values. We have put together a checklist for you to see how cohesive your brand is.

DO YOU HAVE A CONSISTENT COLOR PALETTE?

If you click around our website, you will see that we use mainly oranges and blues throughout. From our logo to our business cards and printed materials, we make sure to stick with these two colors. If you use more than 2-4 colors throughout your brand, you should consider limiting to a palette. It is also a good idea to research colors and the meaning behind them. It’s a great way to express your brand’s values in a visual way.

DO YOU USE A SELECTION FONTS?

Though it is fun to experiment with different types of fonts, it will be in your best interest to choose a handful of fonts and stick with those. This way, your business cards and printed materials will look related and people can connect those materials to your website. You don’t have to go crazy either. Sometimes a simple sans serif font is the best way to go.

DO YOU HAVE A FLEXIBLE LOGO?

Your web format is another element that contributes to your professionalism. If your website works well on a computer but does not look quite right on mobile, users will have issues accessing everything your site has to offer. The same is true of your logo. A logo with type works better for computer viewing than mobile. You should have different, yet consistent versions of your logo for different platforms.

DO YOU USE CUSTOM DESIGN ELEMENTS?

There are little elements throughout any website or email campaign or printed materials that allow for design opportunities. Rather than keeping a randomly generated CTA button, you can take the opportunity to create your own. You can have a designer create new elements that compliment your logo and color palette.

IS YOUR ART THEMED?

Some businesses like to use photography while others like to use illustrations. You should choose an art style for your brand and keep it consistent. If you maintain this theme throughout your site’s pages, we promise it will look more professional and thought out.

IS YOUR VOICE CONSISTENT?

Your voice is your tone, your message, and your degree of formality. Depending on the type of business you are, it may serve you well to use a more casual tone with your customers. For others, it is better to keep a more formal tone. Your message also contributes to this.

Whichever tone or message is better for you, remember that this is one of the most effective ways to show customers the way you wish to be seen.