How Does Text Message Marketing Work?

July 12, 2019 By

Similar to email marketing, text message marketing is a great way to reach customers in a way that isn’t intrusive or unwanted. Potential clients will have to deliberately sign themselves up for your text message marketing which means they are far less likely to consider it spam. You can do so much with text message marketing – we’ll get more into that a little later. So how does it work?


In order for customers to sign up for your company’s texts, you will need to reserve a certain word or phrase. This is called a short code and will allow them access to your text promotions. Once they text in that code, they will receive an auto-reply. You can customize these replies to say whatever you like!

  • It will help you if your text marketing experience is clear and concise. If you can get your message across in 160 characters then you are on your way to keeping those customers engaged!


When a new customer wants to receive alerts from your company, they will also be added to your list. It’s a great idea to put the number and short code on posters, promotions, and marketing materials.

  • Offer an incentive for joining your text list! This is a quick and easy way to see which customers are interesting in discounts and rewards.
  • The great thing about text message marketing is that you can focus on your best clients and target them directly. You can identify certain customers that love your brand and send them special promotions.


Now you can use your list and send out a text whenever business is slow. You can even promote events or discounts or anything you’d like to get the word out.

  • To make your texts more interactive, include call-to-action buttons. You can make these function like CTAs in email campaigns. using phrases like “Show this text”, “click here”, or “text-to-vote” will prompt customers to engage with your company directly from the text.

If you have used email marketing before, you know the drill. Grow the list and periodically send out campaigns. As you have read, text message marketing is a great alternative to this. If you haven’t already, consider implementing text messages into your marketing strategy! If it seems like a lot, we can help! We specialize in so many innovative types of marketing so please do not hesitate to call us for a marketing evaluation.